Senior Paid Search Lead

📍 Remote | Full-Time | 4+ Years Experience Required

About the Role

We need a killer paid search strategist — someone who can stretch every dollar and scale profitable campaigns fast. You’ll own everything from bid strategy to backend tracking, with one goal: maximize ROAS, lower CPL, and generate real leads for ABA and healthcare clients.

You Will:

• Own Google Ads campaigns — strategy, structure, bids, budgets, and scaling
• Monitor daily performance. Optimize for profit. Kill what doesn’t work
• Build bulletproof account structures and keyword strategies
• Run A/B tests on copy, match types, audiences, and bidding
• Set up and manage conversion tracking in GA4 and GTM
• Troubleshoot lead tracking, attribution, and CRM (Go High Level) sync
• Write and tweak ad copy to drive quality clicks
• Report performance weekly with clear, actionable insights
• Run audits, improve landing page flows, and reduce waste
• Collaborate with designers/devs for high-converting assets

You Must Be:

• A bid strategy sniper — understand manual vs. smart bidding, and when to use what
• Fluent in Google Ads, GA4, GTM, GHL, and conversion tracking
• Obsessive about CPL, ROAS, lead quality, and funnel performance
• 4+ years in paid search — ideally for service-based or healthcare brands
• Able to explain what's working, why, and how to make it better — fast
• A self-starter who thrives on ownership and accountability
• Calm under pressure, sharp in execution, ruthless about results

Bonus If You:

• Know how to work around limited data (HIPAA/healthcare)
• Can write landing page briefs or improve funnel structure
• Have experience with lead recovery and GHL automation logic

Top KPIs:

• Cost Per Lead (by quality tier)
• ROAS on tracked campaigns
• % of campaigns hitting target CPLs
• Tracking + attribution accuracy (no dropped leads)
• Lead-to-close conversion rate (in coordination with CRM)

We don’t care about awards. We care about results.
If you live in Google Ads, think in numbers, and play for profit — let’s talk.
👉 Apply now