In 10 months SEO drove massive traffic for ABA therapy Provider
A multi-state ABA therapy provider came to us for one thing: more clients. Their website wasn’t pulling traffic, and their Meta and Google Ads campaigns were falling flat.
CMG flipped the switch, turbocharging SEO and ads to fill the pipeline fast. We boosted organic rankings and overhauled Meta and Google Ads, turning their digital presence into an unstoppable lead magnet.
SEO Campaign
The client’s ABA therapy services were top-notch, but their website wasn’t driving the traffic or rankings it deserved. Keywords like “ABA therapy near me” and “ABA therapy + location”? Nowhere to be found.
We knew we had our work cut out for us, and we wasted no time in taking action.
SEO Challenges
Here’s what they were up against:
Low Organic Traffic: Their website wasn’t reaching enough families searching for ABA therapy. No traffic meant no leads, which meant no growth.
Keyword Ranking Struggles: Competing for keywords like “ABA therapy” and location-specific terms felt like an uphill battle. Their website was buried in search results.
Weak Local Visibility: Their Google Business Profile was under-optimized, which meant they were invisible to local families actively searching for services in their area.
The Strategies & Solutions
We took a no-nonsense, full-throttle approach to fix these problems. Here’s how we did it:
On-Page Optimization: We hit the basics hard. Optimized title tags, meta descriptions, images, and website content to make it crystal clear what services they offered. Every page got a facelift that helped search engines—and users—understand their value.
Technical SEO: No one likes a slow website. We boosted the site’s speed and mobile responsiveness to improve both the user experience and search rankings.
Local SEO: We revamped their Google Business Profile, fine-tuning it for local search optimization to make sure they showed up exactly where potential clients were looking.
Content Marketing: We built out a content strategy that put helpful, value-packed blog posts front and center. With a focus on high-traffic ABA therapy topics and location-specific keywords, the content attracted attention and improved search engine visibility.
Interlinking: We mapped out a web of internal links, ensuring that important location-specific pages gained the SEO juice they needed to rise. This approach helped both search engines and users quickly find the most valuable content.
Keyword Research: We hit both local and long-tail keywords, ensuring we captured attention from curious searches all the way to high-conversion, location-specific queries.
The Results
The results weren’t just good—they were explosive:
600% Increase in Organic Traffic: In just 10 months, traffic shot up from 4,022 visitors to 28,642. That’s a massive jump that put the provider in front of thousands of potential clients.
300+ Monthly Google Business Interactions: The newly optimized profile brought in over 300 interactions monthly, including 100+ calls and 200+ website clicks. More interactions meant more chances to connect with families who needed their services.
First-Page Rankings for Important Keywords: The provider broke into the first page for high-priority terms like “ABA therapy in New Jersey” and “ABA services in Texas.” A spot on the first page placed them squarely in front of families actively searching for ABA services.
Key Insights
This campaign delivered key takeaways for any ABA therapy provider looking to dominate their market:
Local SEO is a Game Changer: Optimizing for local search terms and managing a strong Google Business Profile put them at the forefront of search results, driving more calls and consultations.
Content Drives Traffic: High-quality blog posts not only provided valuable information to families but also positioned the provider as a trusted authority in ABA therapy.
Keyword Research is Key: A combination of local and long-tail keywords captured diverse search queries, from families seeking general information to those ready to schedule therapy.
This isn’t just a success story; it’s proof that with the right strategy, any ABA therapy provider can crush their SEO goals. At CMG, we specialize in turning your SEO strategy into a growth engine for your ABA therapy practice.
Meta Ads Campaign
The client’s Meta ads campaign was also underperforming. They needed a fresh approach. CMG dug in, optimized targeting, and unleashed a flood of high-value leads.
The Problem
The client’s Meta campaigns were underperforming—low leads, wasted budget, and mounting frustration.
What We Did
Audit and Rebuild: We tore into their old campaigns to find what wasn’t working, then built a smarter strategy.
Targeting That Clicks: Identified key audiences who genuinely needed their services and tailored campaigns to match.
Optimized for Growth: Every element—ads, placements, and budgets—was tested and refined until it clicked.
The Payoff
187 leads in July 2024: A record-breaking month.
675+ leads to date: A consistent, high-quality pipeline of prospects.
The ABA therapy provider now sees what’s possible with the right partner. No more wasted budgets. No more frustrating results. Just real, measurable growth. With CMG’s strategic overhaul, this ABA therapy provider’s Meta campaigns went from flatlining to thriving.
Google Ads Campaign
We also took over the client’s Google Ads campaign. The previous agency had managed only 207 conversions in a full year (January 2023–January 2024) at a jaw-dropping cost of $223 per conversion. Their campaigns were bleeding budget with little to show for it.
We had one mission: turn these underwhelming campaigns into conversion-driving powerhouses.
The Results: Crushing the Competition
Fast forward 12 months, and the transformation was undeniable. Here’s what we achieved from February 2024 to January 2025:
19,500 Clicks: A 21.88% increase, driving highly qualified traffic.
1,570 Conversions: A staggering 658.45% boost in conversions.
$46.11 Cost per Conversion: A remarkable 79.32% reduction in cost per conversion.
$72,200 Total Spend: A higher investment, but with unmatched ROI.
How We Did It
Smarter Targeting We ditched the old “spray-and-pray” targeting strategy in favor of data-driven audience segmentation. Every dollar was allocated toward people actively searching for services, ensuring maximum ROI.
Conversion-First Ad Creative Clicks alone weren’t enough. We revamped ad creatives and landing pages with a laser focus on converting traffic into customers. This effort resulted in an incredible 658% increase in conversions.
Cutting-Edge Optimization Daily optimizations powered by advanced AI ensured that the campaigns were constantly improving. By fine-tuning ad performance in real-time, we slashed the cost per conversion while boosting results.
The Proof Is in the Numbers
Here’s how the client’s campaign evolved:
Metric
Jan 2023–Jan 2024
Feb 2024–Jan 2025
% Change
Total Clicks
16,000
19,500
+21.88%
Total Conversions
207
1,570
+658.45%
Cost per Conversion
$223
$46.11
-79.32%
Total Spend
$51,000
$72,200
+41.57%
Why Our Strategy Works
Unlike the previous agency, we prioritized results that directly impact revenue. With precision targeting, compelling creatives, and relentless optimizations, we didn’t just improve the campaigns—we transformed them into ROI-generating machines.
The Bottom Line
This entire campaign proves one thing: you don’t need to spend more—you need to spend smarter. If your campaigns are stuck in neutral, it’s time to shift gears.
Tired of watching your marketing budget go to waste? It's time to transform your ABA therapy practice with targeted, results-driven campaigns. Choose CMG to power up your marketing and get your campaigns performing at their best.
Schedule a strategy call today to start seeing real results!