ABA Practice | Josh Blicker
Key Points:
In healthcare, 77% of patients begin their journey with an online search—most often landing on a Google Business Profile. For ABA therapy providers, that first impression could mean the difference between a new client inquiry or a missed opportunity. With local competition heating up, simply having a profile isn’t enough. You need to optimize it.
Optimizing your Google Business Profile for ABA businesses involves strategic enhancements that improve local search visibility, increase trust, and drive patient engagement. It includes accurate data, strategic keyword use, and consistent NAP (Name, Address, Phone) details, along with review and photo management.
Let’s break down exactly how ABA businesses can leverage their profile for measurable growth.
ABA therapy is highly localized—parents search for “ABA therapy near me,” not across the country. That’s why your Google Business Profile (GBP) is often the first and most impactful digital touchpoint.
Optimizing your profile not only improves visibility in the “Local Pack” (those top 3 map results), but it also increases the likelihood that parents will trust and contact your clinic over the competition.
Here’s why it matters:
Your profile isn’t a placeholder—it’s a performance tool. Every field matters, and healthcare providers must take extra care due to sensitivity, legal, and trust factors.
Your goal? Let parents feel like they’re already walking through your doors before they ever call.
Google doesn’t guess who to show first—it uses signals. To land in the top local results, your profile has to signal relevance, proximity, and prominence.
Here’s what to focus on:
If your name, address, or phone number varies between your website, Google profile, and directories (like Yelp, Healthgrades, or Zocdoc), you’re tanking trust and confusing Google.
Your business description should include terms like:
Just don’t overdo it. One or two well-placed keywords is enough.
Instead of saying “We offer ABA therapy,” say:
“Our clinic specializes in early intervention ABA therapy, functional behavior assessments (FBA), and parent-led behavioral strategies.”
This helps Google understand your niche and matches you with more specific search queries.
Reviews are everything—especially for parents making emotional, high-stakes decisions like choosing a provider for their child.
Encourage families to mention specific services (e.g., “parent training was life-changing” or “the therapists helped with our child’s school behaviors”).
More importantly, treat reviews as feedback loops. What patterns keep coming up? What do parents praise—or criticize?
Most clinics ignore the “Posts” feature in GBP. That’s a mistake.
Google Posts allow you to publish short updates—similar to social media—directly in your profile. These posts show up in search results and can be powerful for engagement.
Keep it concise, use strong calls to action, and include a visual every time.
Posting once a week is ideal. It tells Google you’re active and keeps your audience informed.
Absolutely—if you can manage the response time.
Parents are often researching clinics late at night, when kids are finally asleep. Messaging lets them reach you when they’re ready—not just during office hours.
If you use appointment software (like Jane, SimplePractice, or IntakeQ), integrate it. Let families book a consultation directly from your profile—friction kills conversions.
The easier you make it to contact or book with your clinic, the more leads you’ll capture.
Avoid these if you want your profile to actually perform:
Optimization is about precision and consistency. Every detail counts.
You can build the foundation—but if you want predictable, profitable growth, you’ll need strategic help.
CMG specializes in working with healthcare providers—especially ABA therapy centers—to turn clicks into clients. Based in the U.S., we work with clinics nationwide to optimize their local visibility and digital performance.
Here’s what we bring to the table:
You’ve worked hard to build a clinic that changes lives. Let’s make sure families can actually find it.
Ready to stop blending in and start standing out? CMG helps ABA therapy centers and healthcare providers grow smarter with digital strategies that work. From optimizing Google Business Profiles to launching high-converting ad campaigns, we deliver results that drive revenue.
Let’s make your clinic the obvious choice. Reach out to CMG today.
