ABA Practice | Josh Blicker
Key Points:
According to Google’s internal data, healthcare-related searches make up about 7% of all daily Google searches, and many of those are from anxious parents looking for immediate answers. If your ABA therapy center isn’t showing up in the right moments—or worse, your ad is bland and forgettable—you’re losing high-intent leads to competitors who are more strategic.
Let’s get this straight: generic Google Ads won’t cut it in this space. To win, you need ads built with precision—from targeting to copy to conversion. This guide will show you exactly how to create high-converting Google Ads for ABA therapy centers so you can attract more families and grow your clinic predictably.
To create high-converting Google Ads for ABA therapy centers, focus on precise targeting, compelling copy, and conversion-optimized landing pages. Your campaigns should directly address parent concerns, highlight your clinic’s unique value, and drive users toward measurable actions like calls or form submissions.
High-converting ads aren’t about being flashy. They’re about showing the right message to the right person at the right time—and making it dead simple for them to say “yes.”
When it comes to ABA therapy, search intent is everything. Parents aren't browsing—they're searching out of concern, urgency, or frustration. They’re typing things like “ABA therapy near me,” “autism therapy for toddlers,” or “insurance-covered ABA therapy in Indiana.” Your ad has to match that urgency.
Start with bottom-of-funnel, high-converting search terms:
Build ad groups tightly around each theme. Avoid dumping broad keywords into one group. Here’s why that matters:
Pro tip: Use tools like Google Keyword Planner, SEMrush, or Ubersuggest to uncover long-tail variants like “ABA therapy covered by Medicaid in North Carolina.” That’s how you get in front of the right families at the right moment.
Your ad copy isn’t a billboard—it’s a lifeline. Parents aren’t just looking for a service. They’re looking for trust, speed, and hope. If your copy feels robotic, they’ll scroll right past.
Here’s what high-converting ABA therapy ads always include:
Avoid overused jargon. Instead, lean into clarity and care. Here’s an example of what works:
Headline:
ABA Therapy for Toddlers – Insurance Accepted
Description:
Help your child thrive with 1-on-1 autism therapy in [City]. Experienced BCBAs, flexible sessions, and compassionate care. Book a free consult today.
Use every character wisely. Add callout extensions, structured snippets, and location extensions to give more information without overwhelming the core message.
The click is just step one. The real win happens when they land on your site and convert. A sloppy landing page is where your ROI dies.
So what does a conversion-optimized landing page for an ABA clinic look like?
Each element should work together to make the decision easy and fast for the parent. Don’t make them think. Just guide them.
Launching Google Ads is just the beginning. Optimization is where the ROI happens.
If you're not tracking the right things, you're flying blind—and wasting budget. Here's how to stay in control:
Tools like Google Tag Manager, CallRail, and Google Analytics 4 will give you the infrastructure needed to measure what actually drives results.
It’s simple: they treat Google Ads like a checkbox, not a strategy.
Here’s how most clinics lose thousands:
If any of that sounds familiar, you're not alone. But the fix isn’t a mystery—it’s discipline, clarity, and specialized execution.
Weekly. No exceptions.
ABA therapy is a high-competition niche, and the auction is always shifting. If you “set it and forget it,” you’re paying the Google tax without even knowing it.
Monthly? Sure, look at higher-level patterns. But weekly is where the money is made—or lost.
Local targeting isn’t just about dropping a pin on your clinic’s zip code. You need intelligent coverage—reaching families where they live, work, and commute.
Combine this with location extensions and Google My Business optimization for extra trust signals.
Not every parent converts on day one. That’s where remarketing and display ads keep your clinic top-of-mind.
Run display ads that:
This builds brand familiarity and nudges warm leads toward that first consultation. Don’t ignore the middle of the funnel—nurturing is part of converting.
Running a clinic is hard enough. You shouldn’t have to master Google Ads too. At CMG, we help ABA therapy centers in Indiana, North Carolina, and beyond generate more leads, increase conversions, and grow predictably.
We specialize in:
If you’re ready to stop guessing and start scaling, partner with a healthcare marketing agency that understands the ABA space inside and out.
Let’s turn your clinic into the obvious choice. Reach out to CMG today.
