ABA Practice | Josh Blicker
If owning an ABA therapy franchise has crossed your mind, you’re likely drawn to the idea of combining purpose with a solid business opportunity. It’s a unique chance to support children with autism and their families while tapping into a proven model for success.
But not all franchises are created equal, and choosing the right one is a critical first step. Before diving into the details, it’s worth exploring what’s driving your decision and how the right franchise can align with your goals.
With so many options, finding the right one requires careful consideration of your goals, values, and what each franchise has to offer.
Before diving into comparisons, take a moment to reflect on your “why.” Are you driven by a personal connection to autism services? Do you see this as an opportunity to make a tangible difference in your community? Or are you looking for a business with strong growth potential in the healthcare sector? Identifying your core motivations will help you prioritize what matters most when evaluating franchise options.
Not all franchises operate the same way. Some offer comprehensive support—think training, marketing, and operational tools—while others may leave more responsibility in your hands. Look for franchises with a track record of success and a clear, replicable model. Pay close attention to their approach to therapy, including how they train staff and ensure quality care.
A key benefit of choosing a franchise is the support you receive as a business owner. Consider what’s included in the franchise package. Does it offer extensive training for you and your staff? Will you have access to ongoing resources, mentorship, or marketing assistance? A robust support system can make all the difference, especially if you’re new to the industry.
While purpose is important, financial considerations can’t be overlooked. Franchise fees, royalties, and setup costs vary widely, so it’s crucial to understand the full financial picture. Ask about the expected return on investment (ROI) and how long it typically takes for franchisees to break even. Compare this with your budget and financial goals to ensure it’s a viable option.
When you choose a franchise, you’re not just buying into a business model—you’re joining a mission. Research the franchise’s values and approach to therapy. Do they emphasize personalized care and family involvement? Are they committed to maintaining high clinical standards? Aligning with a franchise that shares your vision will ensure a fulfilling partnership.
Hearing from current or former franchisees can provide invaluable insight. Reach out to others in the network to learn about their experiences. Are they satisfied with the support they’ve received? Have they been able to achieve their goals? Honest feedback from those who’ve been in your shoes can help you make a more informed decision.
Finally, assess the demand for ABA therapy services in your area. Are there underserved communities where you could fill a gap? A strong market need can significantly impact your success, making it easier to establish your business and build a loyal client base.
Applied Behavior Analysis (ABA) therapy is increasingly the go-to choice for individuals with Autism Spectrum Disorder (ASD). And when it comes to market potential, ABA therapy has some serious momentum. Let’s dive into why this sector is one you might want to consider tapping into—and why the future looks bright.
The number of children diagnosed with ASD has been steadily increasing—up by about 178% over the past two decades. With this rise comes a corresponding spike in the demand for services that can help these children thrive, especially as more parents and caregivers become aware of the positive impact ABA therapy can have.
Despite the growing demand, there is a significant shortage of qualified ABA therapists to meet the needs of families. In fact, a study found that around 75% of caregivers reported being on a waitlist for ABA services, with the average wait time clocking in at 5.5 months. The waiting period can vary greatly depending on where you are—regions with fewer providers tend to have much longer waitlists.
This creates a clear opportunity for growth in the industry, especially for those looking to expand in regions with high demand and insufficient supply.
While there are a few large players in the field, the ABA market remains fragmented, leaving plenty of room for new businesses to make a name for themselves. Whether through mergers, acquisitions, or organic growth, the potential for becoming a regional leader is real.
With a favorable growth outlook, rising demand, and continued evidence of success, this is a market poised for success—and it’s only going to get bigger. If you’re considering a venture in this space, now’s the time to make your move!
As you consider stepping into the ABA therapy space, a solid ABA therapy marketing strategy can make all the difference in the success of your franchise. At CMG, we provide healthcare digital marketing services designed specifically for the ABA therapy industry. With a focus on building strong, engaging digital campaigns, we help franchises like yours stand out and connect with the families who will benefit from your services.
Get in touch today to learn more about how we can help grow your business!
