ABA Practice | Josh Blicker
Key Points:
Maybe your clinic's website isn’t ranking on Google, your social media posts don’t reach the right audience, or your ads are burning cash without producing results.
The numbers don’t lie. Over 80% of families research healthcare services online before making a decision. If your clinic doesn’t stand out, those families will turn to competitors who’ve mastered their digital strategy.
The key to bridging this gap is visibility. A strong online presence helps families discover your clinic, trust your expertise, and reach out. Let’s talk about how you can build a strong online presence that amplifies your services and brings families straight to your door.
If your clinic doesn’t show up when families search for ABA services, they’ll never know you exist. SEO (Search Engine Optimization) is the cornerstone of getting found. But it’s not just about ranking high—it’s about ranking high for the right searches.
Start with local SEO. Claim and optimize your Google Business Profile, ensuring every detail is accurate and up-to-date. Add high-quality photos of your clinic, list your services clearly, and encourage clients to leave reviews.
On your website, focus on content that answers the real questions families are asking, like “What can I expect during an ABA session?” or “How does ABA therapy support communication skills?” Each blog post or FAQ builds trust while boosting your visibility on search engines.
And don’t overlook the technical details: fast-loading pages, mobile-friendly design, and intuitive navigation are non-negotiable.
Social media isn’t just a platform; it’s your clinic’s voice. But if your posts are sporadic or generic, they’re unlikely to connect with families searching for meaningful support. To make social media work, you need to tell your story and add value.
Share the real moments that showcase your impact—whether it’s a video of a therapist celebrating a child’s progress or a tip for managing challenging behaviors at home. Use images and stories that highlight your team’s expertise and dedication.
Post consistently and engage actively; respond to comments and questions to show families you’re approachable. Social media isn’t just about visibility—it’s about building trust and humanizing your clinic.
While SEO and social media build momentum over time, PPC (Pay-Per-Click) ads are the shortcut to immediate results. The beauty of PPC is its precision. You can target families actively searching for ABA services in your area, ensuring your budget works smarter, not harder.
Focus on high-intent keywords like “autism therapy near me” or “ABA clinic in [city].” Set clear geotargeting boundaries so only families in your service area see your ads.
And constantly refine your campaigns—monitor what’s working, cut what isn’t, and double down on the strategies delivering results. A well-executed PPC campaign can turn clicks into inquiries in no time.
At CMG, we understand the unique challenges ABA clinics face in today’s digital landscape. Our specialized healthcare marketing team takes the guesswork out of building your online presence. From boosting your website’s search rankings to crafting compelling social media campaigns and managing high-performing PPC ads, we design strategies that drive real results.
We don’t believe in one-size-fits-all solutions. Our team takes the time to understand your clinic, your goals, and the families you serve, creating a custom marketing plan that works for you. With CMG, you’ll not only attract more families but also build trust and establish your clinic as the go-to provider in your community. Ready to transform your online presence and grow your clinic?
Let CMG help you turn clicks into connections and inquiries into enrollments. Contact us today to get started!
