Case Studies | Josh Blicker
An ABA Therapy provider needed more families to discover their life-changing services. The challenge? Connecting with more parents who needed their help—and doing so in a way that made every marketing dollar count.
Enter CMG’s hyper-focused Meta campaign built to turn clicks into connections.
In just 30 days, the numbers told the story: 24 high-quality leads, 5 new clients, and a cost per lead (CPL) of just $36.24 in December—far below the region’s $60–$70 standard. For the client, this wasn’t progress—it was a new benchmark.
CMG’s strategy was simple: target, connect, and convert— maximizing impact with minimal spend.
We honed in on Utah families who were actively searching for child development support. Using Meta’s robust audience targeting tools, we identified high-intent parents and narrowed the focus to those most likely to convert..
Ad creatives were carefully crafted to highlight the company’s personalized approach and success stories that resonated with parents. We ran multiple A/B tests to refine messaging, optimize visuals, and improve engagement, all while keeping costs low.
We also implemented tight budget controls, adjusting bids and placements dynamically. By targeting peak conversion times and continuously monitoring campaign performance, we maximized every ad dollar’s potential, reaching high-conversion moments without sacrificing quality or reach.
The proof is in the numbers. CMG’s strategy not only met but exceeded expectations, delivering fast, measurable success.
CMG’s precise Meta advertising and smart targeting crushed expectations. 24 high-quality leads at a CPL well under the region’s average, plus 5 new clients in the first month. This is how data-powered campaigns deliver quick and impactful results.
Make your marketing dollars work harder! Book a strategy call today and see how we can drive measurable success for your ABA therapy business.