| Josh Blicker

5 New Clients in Utah in Under 30 Days of Opening—CMG’s Meta Strategy Overachieves in Just 30 Days for New Startup ABA Firm

An ABA Therapy provider needed more families to discover their life-changing services. The challenge? Connecting with more parents who needed their help—and doing so in a way that made every marketing dollar count.

Enter CMG’s hyper-focused Meta campaign built to turn clicks into connections. 

In just 30 days, the numbers told the story: 24 high-quality leads, 5 new clients, and a cost per lead (CPL) of just $36.24 in December—far below the region’s $60–$70 standard. For the client, this wasn’t progress—it was a new benchmark.

Approach

CMG’s strategy was simple: target, connect, and convert— maximizing impact with minimal spend.

Precise Targeting:

We honed in on Utah families who were actively searching for child development support. Using Meta’s robust audience targeting tools, we identified high-intent parents and narrowed the focus to those most likely to convert..

Optimized Campaign Strategy:

Ad creatives were carefully crafted to highlight the company’s personalized approach and success stories that resonated with parents. We ran multiple A/B tests to refine messaging, optimize visuals, and improve engagement, all while keeping costs low.

Cost Management:

We also implemented tight budget controls, adjusting bids and placements dynamically. By targeting peak conversion times and continuously monitoring campaign performance, we maximized every ad dollar’s potential, reaching high-conversion moments without sacrificing quality or reach. 

Results

The proof is in the numbers. CMG’s strategy not only met but exceeded expectations, delivering fast, measurable success.

  • 24 high-quality leads in 30 days, with a CPL of just $36.24—well below Utah’s $60–$70 benchmark.
  • Total spend of $869.81, maximizing every marketing dollar.
  • 5 new clients signed on within the first month—proving the campaign's immediate success.
  • 20.83% conversion rate—an impressive outcome in the competitive Utah market.

Campaign Highlight

CMG’s precise Meta advertising and smart targeting crushed expectations. 24 high-quality leads at a CPL well under the region’s average, plus 5 new clients in the first month. This is how data-powered campaigns deliver quick and impactful results.

Make your marketing dollars work harder! Book a strategy call today and see how we can drive measurable success for your ABA therapy business.