Case Studies | Josh Blicker
A multi-state powerhouse ABA company came to us with a major issue: their marketing campaigns were misfiring, and enrollments weren’t coming through. Faulty tracking inflated their numbers, making it impossible to assess real performance. Wasting money on the wrong ads, they were stuck.
We stepped in, fixed the system, and turned things around.
The previous agency had set up faulty conversion tracking, double-counting every lead and inflating their results. The numbers were manipulated, totally distorting the actual metrics. It was clear they needed a change, fast.
Messed-Up Tracking: The conversion data was unreliable due to a flawed setup. We couldn’t trust the numbers, which made it impossible to assess campaign success accurately.
Budget Drain: Without accurate tracking, they were pouring money into ads that didn’t convert—resulting in wasted spend.
No Clear Insights: With unreliable data, the client couldn’t understand what was working and what wasn’t, making it hard to make informed decisions.
We didn’t waste any time. Here’s what we did to turn things around:
Our strategic changes led to a significant turnaround in campaign performance. From April to December 2024, we consistently drove 30-40 new enrollments each month. Here’s a snapshot of the success:
Here’s how the campaigns performed post-April 2024:
A few key lessons stood out from this experience:
This case is a prime example of how getting the fundamentals right can turn a struggling campaign into a success story. Once we fixed the broken system, our strategy delivered real, measurable results, month after month.
We also launched the client’s Meta campaigns alongside Google Ads to bring in high-quality leads and drive enrollments.
From May to December, CMG brought in 1051 leads for the client with an average CPL of $46.79. What started in New York with a stellar CPL of $19.58 spread successfully to Georgia and Indiana, maintaining a solid 15%-20% conversion rate and making a real impact on their bottom line.
If your campaigns are falling short, it’s time to hit the reset button. At CMG, we don’t just fix misfires—we turn them into consistent, measurable success. Stop burning through your budget with no results. Let’s make every dollar work for you.
Partner with CMG and start seeing ROI today!